Luftgekühlt emerges as the brainchild of two-time Le Mans winner Patrick Long and esteemed Southern California creative director Howie Idelson. Frustrated by the absence of the car experience they craved, Long and his cohorts took matters into their own hands, birthing Luftgekühlt from their collective passion. Since its inception in 2014, the unwavering core Luft team has remained steadfast, driven by a shared love for innovation and fresh perspectives. Anchored in Southern California, this dedicated team labors year-round to cultivate the Luftgekühlt brand, collaborating with a talented cadre of event production experts, creatives, and volunteers to execute their globally acclaimed gatherings.