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AMG Performance & Its Humble Beginnings

AMG Performance & Its Humble Beginnings

black and white photo of Mercedes 450 SLC AMG coupe in a race
450 SLC AMG Coupe 1st in the Touring Car Grand Prix
Source: Mercedes-Benz

AMG, the high-performance subsidiary of Mercedes-Benz, has carved a distinguished niche in the automotive world, blending luxury with exhilarating performance. Founded by Hans Werner Aufrecht and Erhard Melcher, two former Mercedes engineers, in the town of Burgstall in Germany in 1967. AMG initially began as an independent engineering firm specializing in performance improvements for Mercedes-Benz vehicles. The company’s name is an acronym derived from the first letters of Aufrecht, Melcher, and Großaspach (Aufrecht’s birthplace). The founders’ vision was to create automobiles that not only boasted luxury but also delivered unparalleled driving dynamics, catering to enthusiasts craving a thrilling driving experience.

two men sitting next to each other amongst racing memorabilia
Hans-Werner Aufrecht (Left) & Erhard Melcher (Right) founders of AMG
Source: Mercedes-Benz

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