Audi Automobile’s Rich Legacy

Audi Automobile’s Rich Legacy

black and white photo of Audi logo with historic photos

The roots of Audi can be traced back to the early 20th century, specifically to the year 1909, when August Horch founded the company under his own name, “August Horch Automobilwerke GmbH.” Horch, a visionary engineer and entrepreneur, had already garnered a reputation for producing high-quality automobiles during his tenure at another automotive company. However, due to creative differences with the board, he decided to establish his own venture, laying the groundwork for what would eventually become Audi.

Black and white photo of a man in a suit with glasses looking to his left
August Horch—Founder of Audi Automobile

In 1910, the company’s first automobile rolled off the production line, marking the beginning of Audi’s journey in the automotive industry. The name “Audi” itself has an interesting origin; it is derived from the Latin translation of Horch’s surname, meaning “listen.” This change came about due to a legal dispute over the use of the “Horch” name, prompting the adoption of “Audi,” a name that would soon resonate with automotive enthusiasts worldwide.

black and white photo of audi vehicle in front of some trees
Like many iterations of vehicles during this time, many vehicles took on boxy & square features.
Source: Audi

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