To the Future for Porsche

Every detail of the Porsche crest tells a story. The rearing horse is a tribute to Stuttgart and Porsche’s performance pedigree, while the red and black colors and antlers signify the company’s deep German heritage. The gold shield projects a sense of exclusivity and excellence, reinforcing Porsche’s standing as a premier automotive brand. The lettering across the top of the emblem ensures instant recognition, a reminder that Porsche’s name is synonymous with engineering mastery.

The history of the Porsche crest is a testament to the company’s dedication to tradition and innovation. Since its inception, the emblem has remained an unmistakable mark of quality, performance, and prestige. With the recent modernization of the crest, Porsche continues to honor its past while embracing the future, ensuring that this legendary symbol remains as relevant today as it was when it first adorned the 356 more than 70 years ago.