RWB: Redefining Porsche Customization

rwb founder akira nakai with two custom rwb porsche — *Akira Nakai, founder of RAUH-Welt BEGRIFF (RWB), next to two custom RWB Porsches.*
*Source: walter kim via Flickr*

silver RWB porsche with big white banner parked in front of other Porsche cars — *Source: Motofutura*

In the realm of Porsche automotive customization, there are few names that evoke as much passion and admiration as RAUH-Welt BEGRIFF (RWB). Created by Akira Nakai, a master craftsman and visionary, RWB has become synonymous with an unparalleled blend of artistic expression and raw performance. With its distinct wide-body designs and unmistakable presence, RWB has left an indelible mark on the automotive landscape.

akira nakai next to custom RAUH-Welt BEGRIFF porsche 964 — *Akira Nakai next to a RAUH-Welt BEGRIFF Porsche 964.*
*Source: RAUH-Welt BEGRIFF RWB via Facebook*

About Akira Nakai

akira nakai tuning a red porsche — *Akira Nakai modifying a Porsche.*
*Source: walter kim via Flickr*

Nakai embarked on his automotive journey alongside a drift crew known as Rough World, where he pushed the boundaries of performance with a Trueno AE86, all while savoring his favorite beer, Stella Artois. It was during his time working at a body shop that he stumbled upon a damaged Porsche 930, which he acquired from its original owner. This fateful encounter marked the beginning of Nakai’s association with Porsches and laid the foundation for the inaugural RWB Porsche, affectionately named ‘Stella Artois’ after his beloved beer, in the late 1990s. This pivotal moment, coupled with Nakai’s personal touch, sparked his creativity and set him on a path to create more awe-inspiring projects inspired by his passion for Stella Artois and automotive excellence.

RWB’s Beginnings

group of rwb members next to a purple porsche on a racetrack — *Source: RWB via Facebook*

By the late 1990s, Nakai founded his own company called RAUH Welt BEGRIFF (RWB) in the heart of Japan, where he began crafting his signature custom body kits for Porsche 911s. His vision was driven by a deep passion for automotive excellence and an unwavering commitment to artistic expression. Nakai’s philosophy centered on transforming each Porsche into a unique masterpiece, fusing elements of form and function in perfect harmony.

maritime blue porsche 964 driving on a road — *One of Nakai’s works, called the RWB Champagne after where it was built in Champagne, France. Source: RWB via Wikipedia*

The creation of an RWB Porsche is an intricate and meticulous process that takes place entirely by hand. Nakai meticulously sculpts the wide-body kits, shaping them to enhance the car’s aerodynamics and create a visual impact that is both awe-inspiring and unmistakably RWB. The design typically features aggressively flared fenders, pronounced front and rear bumpers, and a prominent rear wing, resulting in a striking visual presence that demands attention.

akira nakai tuning RWB red porsche rear wing — *Akira Nakai modifying RWB’s signature rear wing*.
*Source: walter kim via Flickr*

However, RWB is more than just a visual overhaul; it also focuses on enhancing performance. Nakai’s modifications often include suspension upgrades, brake enhancements, and engine tuning to provide a thrilling driving experience that matches the car’s arresting aesthetics. This comprehensive approach elevates RWB Porsches to a new level of exhilaration.

RWB porsche with martini livery — 1989 Rauh-Welt Begriff Porsche 911 with Martini Livery
Source: walter kim via Flickr

rear wing of a RWB porsche with martini livery — *Source: walter kim via Flickr*

RWB porsche 964 with apple computer livery — *A RWB Porsche 964 with an Apple Computer livery. This was a tribute to a Porsche 935 race car sponsored by Apple Computer in 1980.*
*Source: Matti Blume via Wikipedia*

RWB: Becoming A Global Icon

akira nakai and a rwb worker tuning a car — *Source: walter kim via Flickr*

RWB’s impact has transcended borders, capturing the imaginations of automotive enthusiasts worldwide. The brand’s distinctive style has inspired countless individuals to seek Nakai’s expertise and transform their own Porsches into RWB masterpieces. From the bustling streets of Tokyo to the winding roads of California, RWB has become an emblem of automotive passion and personal expression.

black interior of a rwb porsche — *Source: walter kim via Flickr*

Furthermore, the RWB community, affectionately known as the “RWB Family,” is a testament to the brand’s enduring influence. Enthusiasts who share a love for Nakai’s creations often come together at RWB events, forming a tight-knit community that celebrates their shared passion. These gatherings offer an opportunity to witness the artistry up close, forge lasting friendships, and pay homage to the impact of RWB on the automotive world.

blue rwb porsche 930 — *RWB Porsche 930 “Vaillant”*
*Source RWB via Facebook*

Nakai & RWB’s Impact

sky blue porsche 964 on a dock — RWB 964 Source: RWB via Facebook

black RWB Porsche at Autocon LA 2018 — *Source: Motofutura*

As the years have passed, RWB has firmly established itself as a cultural icon in the automotive realm. Its influence has extended beyond the Porsches that bear its name, permeating the larger automotive industry. The emphasis on unique customization, attention to detail, and the celebration of individuality has left an indelible imprint on the way enthusiasts and professionals alike approach car modification.